{"id":944,"date":"2022-05-31T08:47:30","date_gmt":"2022-05-31T08:47:30","guid":{"rendered":"https:\/\/inchclass.org\/?page_id=944"},"modified":"2026-01-29T00:27:17","modified_gmt":"2026-01-29T00:27:17","slug":"referent-digital","status":"publish","type":"page","link":"https:\/\/inchclass.org\/?page_id=944","title":{"rendered":"R\u00e9f\u00e9rent Digital"},"content":{"rendered":"\t\t
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R\u00e9f\u00e9rent Digital <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pr\u00e9sentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De la strat\u00e9gie de communication en ligne \u00e0 la fid\u00e9lisation en passant par la d\u00e9mat\u00e9rialisation d\u2019offres de service, le\u22c5a r\u00e9f\u00e9rent\u22c5e digital participe activement \u00e0 la strat\u00e9gie digitale d\u2019une entreprise. Son principal r\u00f4le est d’identifier et d’accompagner la cr\u00e9ation de solutions num\u00e9riques au sein d’une structure : site web, mise en place de solutions e-commerce, publicit\u00e9 en ligne (webmarketing), outils d’optimisation de la production dans le cloud et maintenance. Il\u00b7elle accompagne les collaborateurs \u00e0 l’appropriation des solutions num\u00e9riques d\u00e9velopp\u00e9e en s’appuyant notamment sur les m\u00e9thodes agiles.<\/p>

Le m\u00e9tier de r\u00e9f\u00e9rent\u00b7e digital s\u2019articule alors autour de 5 activit\u00e9s principales :<\/h1>
  • Gestion de projet<\/li>
  • Installation d\u2019\u00e9quipements num\u00e9riques<\/li>
  • Production de site web<\/li>
  • Diffusion de la digitalisation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Comp\u00e9tences Vis\u00e9es<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u00a0 \u00a0Gestion de projet<\/h1>
    • Ma\u00eetriser les principaux outils de r\u00e9f\u00e9rence dont peuvent s\u2019\u00e9quiper les petites et moyennes structures (Google Apps, Framasoft, Basecamp, Trello, etc.)<\/li>
    • Planifier et organiser le travail d\u2019une \u00e9quipe sur un mode agile<\/li>
    • Utiliser plusieurs m\u00e9thodes relevant de l\u2019agilit\u00e9<\/li>
    • S\u2019adapter au changement et \u00eatre flexible sur un projet soumis \u00e0 des changements fr\u00e9quents<\/li><\/ul>

      \u00a0 \u00a0Installation d’\u00e9quipements num\u00e9riques<\/h1>
      • Installer et maintenir le mat\u00e9riel informatique de base, un syst\u00e8me d\u2019exploitation et un r\u00e9seau informatique simple<\/li>
      • Expliquer et exprimer des \u00e9l\u00e9ments techniques \u00e0 ses collaborateurs<\/li><\/ul>

        \u00a0 \u00a0Production de site web<\/h1>
        • Identifier les CMS<\/li>
        • Conna\u00eetre les bases du d\u00e9veloppement front-end (HTML, CSS)<\/li>
        • R\u00e9aliser un site web s\u00e9curis\u00e9 \u00e0 partir de WordPress<\/li><\/ul>

          \u00a0 \u00a0Communication et prospection<\/h1>
          • R\u00e9aliser une campagne e-mail<\/li>
          • Assurer la strat\u00e9gie SEO\/SEA d\u2019un site web<\/li>
          • Construire une application organis\u00e9e en couches<\/li>
          • D\u00e9velopper et g\u00e9rer la pr\u00e9sence d\u2019une organisation au sein de communaut\u00e9s web<\/li><\/ul>

            \u00a0 \u00a0Diffusion de la digitalisation<\/h1>
            • Accompagner la prise en main et l\u2019adoption de ces solutions par les collaborateur\u00b7trice\u00b7s Organiser un \u00e9v\u00e9nement de m\u00e9diation num\u00e9rique interne<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Admission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              • Avoir un BAC<\/li>
              • D\u00e9couvrir le code soi-m\u00eame (ex. plateformes d’apprentissage en ligne)<\/li>
              • Explorer les principaux m\u00e9tiers du num\u00e9rique, ce qu\u2019ils font, \u00e0 quoi ils servent<\/li>
              • Tr\u00e8s forte motivation, \u00e0 prouver ! (Projets en ligne, portfolio, etc.)<\/li>
              • Vouloir travailler en \u00e9quipe<\/li><\/ul>
                • Ce que nous cherchons ? De la curiosit\u00e9, de la cr\u00e9ativit\u00e9, une bonne expression \u00e0 l\u2019oral et \u00e0 l\u2019\u00e9crit, une repr\u00e9sentation claire du m\u00e9tier\u2026 et bien s\u00fbr, l\u2019envie de s\u2019engager dans une formation intense !<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                  Processus de S\u00e9lection<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  INSCRIPTION EN LIGNE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                  REUNION D' INFORMATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                  TEST EN PRESENTIEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                  ENTRETIEN INDIVIDUEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                  PRAIRIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                  <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  R\u00e9f\u00e9rent Digital Pr\u00e9sentation De la strat\u00e9gie de communication en ligne \u00e0 la fid\u00e9lisation en passant par la d\u00e9mat\u00e9rialisation d\u2019offres de service, le\u22c5a r\u00e9f\u00e9rent\u22c5e digital participe activement \u00e0 la strat\u00e9gie digitale […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-944","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nR\u00e9f\u00e9rent Digital - 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